Bachelor of Arts in Business Communication

Business communication is a unique field of study, combining business acumen, management knowledge, interpersonal, organizational and inter-cultural communication skills along with technological expertise. JIU’s Bachelor of Arts in Business Communication programs offer a multidisciplinary approach in preparing you to meet the complex interpersonal and management challenges in today’s marketplace. Creativity, innovation, entrepreneurship and leadership in communications are emphasized.

You can expect an exciting blend of academic theory and practical skills that you will apply to your current professional situation, all of which will give you insights into how to effectively develop, manage and evaluate communications plans and key messaging to create corporate value and meet objectives.

Choose the right specialization for you:

BACHELOR OF ARTS IN BUSINESS COMMUNICATION SPECIALIZATIONS

BABC in Communication Management

BABC in Sales and Marketing